Head down soldier, watch it –WIZZOOO – Some shrapnel just flew over your head – marketing shrapnel that is. Ooh – PISHOOO – there goes another post about digital marketing. They’re blasting us out here, it’s rapid fire god-damnit! Why do these people keep launching dry, boring blogs at us? MEDIC!!
Phew. We’re safe now. Nice to meet you. Captain Pun’s the name. I am puns, I live puns, puns make or break us in marketing no-mans-land.
But seriously, there’s a reason to all of this. Good copy is irresistible. Copywriters have been held up as masters of genius, especially now in the digital battlefield. Since the dawn of social media, there’s even more reason that wordsmiths should rise through the ranks. Businesses fire out more words and sentences than ever before, so it’s important to form your plan of attack, only deploy the good stuff and don’t waste valuable, verbal ammunition. Quantity doesn’t need to kill quality.
I know we’re not all born with the power of puns. So here’s a few ways you can cheat if you’re not a word-warrior (after all, you do have a business to run, what what).
- Remember who we’re writing for
It all depends on your audience, and that’s where to start. Look at what they’re reading, what ticks their tock, so to speak. Line up your targets and study their behaviour, then speak their language. You’re then much more likely to score a direct hit with your content.
- Write a list of all the words you love, and the ones you hate
Sounds easy, doesn’t it? Actually it’s jolly important to know which phraseology you want to use in your copy. Keep the good stuff in the arsenal, and leave the ones that don’t reflect your personality. Marketing people called this your brand’s “limited vocabulary” because it makes them feel clever inside.
- Think of your business as a brand, with a voice
Better yet, imagine your brand as a person. What does that person say, how do they act? Do they hippety-hop into the woods to hug a tree? Do they see off a few cheeky pints with the lads? Work out all you can about your brand and write it down. Now learn it. The golden rule is: know thyself, and you’ll know how to mass-mobilise your words into action.
- Bring in the cavalry
The best strategic minds in word-warfare know when they need reinforcements. And with all reinforcements, the key here is timing. Once you’ve set up and you know your plan, it’s time to call in the big boys to launch operation Verbosa. Highly trained, the content team know no fear, feel no pain, and have fingers of steel that can survive hours of high-impact typing in the harshest conditions.
There’s a war going on out there. A war of words. Successful brands are advancing with the latest in content technologies and cunning strategies. They may have content armies, but we have the spirit to take ‘em on. Startup passion makes corporate numbers count for nothing.
So go forth, friend. Rally the troops, ready the tweets and let’s win this thing once and for all.
Simon Says 